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Rural Healthcare: Attracting Top Candidates

Compeer Financial
Home > Education & Events > May 2017 > Rural Healthcare: Attracting Top Candidates

As baby boomers age and life expectancy increases, the number of people needing care assistance is outpacing the number of people available to care for them according to Wipfli, LLP. The Wipfli team have extensive experience in the financial management of long-term care facilities.

They collected demographic information for Wisconsin that illustrates what is happening around the country. In Wisconsin, there will be 2.3 people in the workforce for every person over 65 by 2030. That is nearly half the number of workers for every person over 65 that there were in 2010. Based on data from the 2014 Census, the population aged 65 and over is projected to be 83.7 million by 2050.

As this shift occurs, long-term care has been one of the first hit industries with many facilities struggling to find enough staff. The struggle will likely continue as the number of individuals needing these facilities increases, driving the need for more staff in an industry already struggling to find enough staff.

“It worries me every day, it’s hard to sleep some nights,” Melissa Wathall from Park View Community Campus, in Woodville WI, said. “ As the baby-boomers age, we are going to see the higher demand of our services needed and the worry is, will we have enough staff to provide the quality care that we need to provide?”

Melissa has navigated the staffing challenges at Park View by providing staff with flexibility, development opportunities and accommodating communication preferences such as texting and email.

“We accommodate school schedules by allowing for shorter shifts, we have some casual call positions, we provide the opportunity for staff to become a Certified Nursing Assistant (CNA) and we encourage staff to continue their education to become a Registered Nurse (RN).”

The staff also has the ability to use Park View’s Daycare services. Not only does the daycare and 4K provide a service to staff, but it provides a unique social and educational opportunity for the children and residents.

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