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Blue Earth, MN

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Blue Earth, MN 65013
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Marketing Rural Mortgages in the Busy Season

The weather isn’t the only thing heating up this summer. As temperatures rise, so does the interest in purchasing a home, especially rural property. With an increase in remote work and desire for rural tranquility, more people are trading sky scrapers for countryside acres, creating a hot new market of potential borrowers you’re not going to want to miss out on.

We at RuraLiving know the summer months can be the busiest time of the year for lenders. Avoid burn out and stay cool this summer with our tips to market rural mortgage loans during the busy season without losing the heat of this growing audience.


1. Define What Rural Property Means in Your Area

With so many different types of properties out there, start by knowing what does and doesn’t qualify as a rural property. Our team at RuraLiving has vast experience with these unique properties. Use our lending for rural properties checklist as a guide.

Once you understand what types of rural properties are eligible for rural home financing, you can begin examining what kinds of land are available to you and the activities that best compliment them. For example, vineyards thrive in warmer climates, grass variety with high percentage of vegetative coverage are preferable for equestrian pastures and fertile soil is a favorable environment for a hobby farm.

After you’ve familiarized yourself with your surrounding landscape, it’s time to find out what rural properties and country activities potential borrowers in your area are interested in.


2. Build Relationships with Local Organizations

Get involved in your community to meet your neighbors and network with local real estate agents to discover what their needs are.  

You can foster these relationships by joining community foundation boards, partnering with local organizations or sponsoring community events. Align yourself with agricultural organizations like 4-H and local farmers markets to solidify yourself as a rural leader.

Forming strong relationships not only helps build trust with potential borrowers, but also allows you to leverage insight into what your audience is actively looking for so you can better support them.


3. Host Informative Workshops on Rural Financing

Engage with potential borrowers on a deeper level by hosting informative workshops about rural home financing. These meetings strengthen the relationships you have forged and gives borrowers the opportunity to learn what rural lending options are available to them outside traditional means.

For added support, co-host the event with a member of our RuraLiving team. With a relationship manager we can assist you with breaking down program offerings, explaining rules and eligibility and guiding potential borrowers through the application process.

Sharing your knowledge reassures borrowers their dreams of living in the country are possible.


Summer may be the hottest time of year for lenders, but by following these tips and partnering with RuraLiving, lenders can keep themselves from getting overheated during the busy season while still capitalizing on the growing interest in rural properties. Reach out to a team member today at [email protected] or 507-385-4965.

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